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Reading and implementing what I learned from the book Mindless Eating was a real turning point in my weight loss journey.

3 frames: top photo driving while eating a breakfast bagel sandwich, bottom photo person lying on sofa watching television eating popcorn with Text in between: Mindless Eating Challenge: Discover Why You Eat More Than You Think and What You Can do About it.

It was the tipping point that led to achieving the peace with food I’d been seeking while maintaining the Weight Watchers goal weight I’d set back in my late 20s.

6-Week Mindless Eating Challenge Background

Now more than a decade later, as I settle in at the scene of this healthy exploration (Land O’ Lakes, WI), I thought it would be fun to create a 6-week Mindless Eating Challenge to help others experience what I discovered.

While Weight Watchers friendly recipes are important, they are only one part of the equation. Learning how to manage our environment and develop healthy habits are the critical elements of lasting weight loss success.

Mindless Eating: Why We Eat More Than We Think (affiliate link) helped me see this.

But it’s not enough to just read a book. You have to practice what you discover. Which is what this challenge is all about.

“I hear and I forget. I see and I remember.
I do and I understand.”

~ Confucius

For this challenge, we will all read Mindless Eating: Why We Eat More Than We Think (affiliate link) and share our awarenesses and experiences. Every week for six weeks, from July 10 – August 14, we’ll read two chapters a week and share what we learn.

I’ll kick things off every Monday with a post, which will give provide participants a place to comment with their discoveries, if they’d like.

It seems like a perfect summer project: A virtual book club, but with homework 🙂

To be most effective, this challenge is best undertaken in a low key “let’s just see what we discover” manner. No pressure. No way to fail.

But it does provide a bit of accountability if you find it helpful in propelling you into action.

All you need to do to take part is buy the book Mindless Eating: Why We Eat More Than We Think (or borrow it from your library).

Here’s the basic schedule:

6-Week Mindless Eating Challenge Schedule

Week #1: My Notes and Thoughts on Mindless Eating: Why We Eat More Than We Think Chapters 1 and 2

The Bottom Line: There’s nothing wrong with you. We were designed for the “see food” diet. It’s natural to eat food that we see and that is readily available. This made sense in a world where food was sometimes plentiful and sometimes scarce. The problem is that today food is TOO PLENTIFUL (for those who struggle with our weight, anyway).

You need to learn to set up an environment that supports your desire to eat better and lose weight. This is your work. You will need to practice for a while. Breaking old habits and forming new ones takes time, but it is worth it!

Weight Loss Strategies:

  • Think 20% more or less. Dish up 20% less than you think you want. Increase fruits and veg by 20% to make up for the difference.
  • Pre-plate your food. Avoid serving anything except fruits and vegetables family style.
  • Avoid seconds. Wait at least 20 minutes before eating more. Gives time for stomach and brain to know you are full.
  • Don’t eat directly from boxes, bags, containers, packages. Portion out your food and put it in a dish.
Man and child sitting at table eating

Notes from the Introduction Of Mindless Eating: Why We Eat More Than We Think

  • Everyone of us eats how much we eat largely because of what’s around us.
  • Most of us are blissfully unaware of what influences how much we eat.
  • We think we are too smart to be tricked by things like packages, plates and lighting. That’s what makes it so dangerous!
  • This approach is not about dietary extremism.
  • You can re-engineer your environment so you can eat what you want without guilt and without gaining weight.
  • Food is a great pleasure.
  • We need to shift our surroundings to work with our lifestyle instead of against it.
  • You need to remove the environmental cues that lead to overeating.
  • You need to redesign your kitchens and habits.
  • The best diet is the one you don’t know you are on.

Video Discussing Mindless Eating Chapters 1 & 2

Front shot of woman eating bowl of soup from a white bowl on a white plate.
Photo by Henrique Felix on Unsplash

Notes from Chapter 1 of the Book Mindless Eating: Why We Eat More Than We Think

  • People eat more when given a bigger container. Even when they are not hungry and/or the food doesn’t even taste good!
  • The “Popcorn Experiment” shows how frail willpower is. People served a large popcorn bucket ate 173 more calories (53% more) than those given a medium container, even though the popcorn was stale and many folks had just eaten lunch so they weren’t hungry.
Television monitor with woman in front of table full of food with angel on one shoulder and devil in red dress on other shoulder.

  1. Our body fights against them. We are designed for survival in a feast or famine world. This design works against us in our modern all-you-can eat world where food is too plentiful, but our instincts are still programmed to eat as much as we can as often as we can.
  2. Our brain fights against them. If we consciously deny ourselves something we are likely to end up craving it more and unlikely to stick with it.
  3. Our day to day environment fights against them. We are bombarded my sights and smells encouraging us to eat. Fast food, convenience stores, vending machines, television commercials all signaling us to eat.
Woman eating sushi with chopsticks at table close up.
Eating Sushi Photo Credit: Louis Hansel on Unsplash
  • The “Mindless Margin” is a calorie range that we are unaware of. If we eat way too much or way too little we know it. But small differences of a couple hundred calories don’t register with our bodies or minds. They are too small to notice. These little differences repeated day after day can cause us to slowly gain or lose weight.
  • Cutting just 100 calories/day: would prevent weight gain in most of the US population. (Classic article published in the journal Science.) Click here for some easy ways to cut 100 calories/day.
  • Divide calories/10: to determine how much weight lost in a year by cutting out a number of calories per day. For example: if you eliminate 150 calories a day at the end of the year you will be 15 pounds lighter! If you cut out 250 calories a day, at the end of the year you will be 25 pounds lighter!
  • Easy weight loss strategy: Trim 100-200 calories/day in a way that doesn’t make you feel deprived and you will slowly and steadily lose weight without pain or suffering! Click here for some easy ways to cut 100 calories/day.
Women gathering around a kitchen island filling plates of food.
Photo by Sweet Life on Unsplash
  • Focus more on HOW MUCH you eat rather than what you eat.

Notes from Chapter 2 of Mindless Eating: Why We Eat More Than We Think

  • We all suffer from food amnesia. We are not designed to accurately track what we have eaten.
  • We need external benchmarks to tell that we are gaining weight or losing weight:
    • fit of our jeans
    • notch of our belt
    • energy level walking up stairs
  • We believe our eyes, not our stomaches. Research shows that people get full by the amount of food they eat, not the number of calories they take in. You can cut calories in your favorite foods by lowering the amount of fat and or increasing the amount of fiber-rich ingredients, such as vegetables or fruit.Click here for more ideas on how to lighten up your recipes so you can eat the same amount of food, but with fewer calories.
  • We are terrible estimating the number of calories we eat. Normal weight people underestimate by about 20% Obese people underestimate by 30-50%.
  • The bigger the meal the more we will underestimate its calories.
Woman in striped blouse eating salmon, asparagus and risotto from a round white plate shot from the front.
Photo by Travis Yewell on Unsplash

Questions to Consider:

  1. What were your biggest takeaways from Chapters 1 and 2 of Mindless Eating?
  2. What strategies have you implemented? What have you discovered?
  3. What surprised you most about the North Dakota wine study?
  4. Do you agree that volume trumps calories and our stomachs are bad at math?
  5. What is your typical cue to stop eating? Do you usually finish everything on your plate? Why or why not?

I’ll be back next week with my notes from Chapters 3 and 4.

Have a great week!

Warmly,
Martha

About Martha McKinnon

Weight Watchers Lifetime Member, Yoga Practitioner and Blogger who loves to share her passion for trying to create a happy, healthy, balanced life in what often feels like an overwhelming out of control world.

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72 Comments

  1. I am so grateful for another chance to share in reading this book. I started last year, but I didn’t finish. I am amazed at the difference in the slant between a nutritionist and a marketer/psychologist. It makes me increasingly aware of how much my mind fools me about what I’m eating. It makes me increasingly strive toward mindful eating,

    1. It’s a book I need to revisit year after year! It’s amazing how many ways we can be tricked into eating more than we realize and how easy it is for bad habits to sneak back into my life!! ~Martha

  2. Martha,
    Thanks for being so present for all of us. I read the book when I wasn’t ready, so will rework it now. I happened to see a quote from a therapist that got me back on track with its simplicity. Sugar is an addiction (not for all, but true for me.) Practice exercising your “will power muscle,” by keeping it ever closer and reminding yourself that exercising muscles strengthens them. That very day, I emptied out all the junk food, put a bag of Hershey Kisses in the freezer along with those basics from long ago–frozen grapes and bananas. I added berries and now my go to snacks are right there and so satisfying. Tracking doesn’t work for me because I beat myself with every “transgression.” My meals are healthy and appropriately proportioned. Snacks were the downfall, so I’m choosing to conquer that by switching what I snack on.
    In the “sunny South” the heat makes all outdoor exercise unbearable even for my exercise fiend buddies. I remembered the advice of a PT when I had hip surgery and, every 25 minutes, do a circuit in the house for 5. Stretching is a natural in this weather, and taking a couple cans of soup or beans to do curls and such as I move provides weight or strength training.
    All this to say, each of us needs to find his or her “fit,” and work it. I believe the increasing moves in WW toward expanding choices recognizes some of this and it’s finally making sense to me.
    Thinking this doesn’t need publishing, but wanted you to know that your ongoing support and creative ideas do matter, even to those of us who aren’t strictly following the program.

  3. Basically we don’t realize how much we eat. There are many reasons why e eat too much. And we would be better off only putting 20% less on our plates, and 20% more vegetables & fruits.Basically we don’t understand the portion we put on our plates until our stomach signals we are too full -20 minutes later.To get over this kind of behavior we need to realize how much we eat. Not wipe off everything on our plates, and pre-plate our plates so we understand portion size. Look at the size plate also.
    p.s.-am not sure I am filling out the website correctly?

  4. I have been a WW member and a faithful food tracker for a long time. The key to maintaining my weight loss is stated on page 45 of the book:”Volume trumps calories.” Portion control and consuming low-calorie, high density food helps me stay on track.

  5. I am learning a lot —>ordered an e-book from the library but it is still checked out –>so, I listened to the introduction at amazon and read your columns. Thanks for helping me with about 15# that I just have not been able to get off…. the 20% tips and the no eating from packages helps plus more veggies!

  6. I am finding this book to be fascinating. I only wish I had read it BEFORE I began my weight loss journey. I have been doing WW for two years now and have lost a total of 126 pounds. I am now Lifetime and maintaining. a lot of the suggestions he gave in first two chapters are things that I have been doing, but I know that in order to keep the weight off, I am going to have to be even more vigilant about what I eat. This is pretty much reaffirming what I already knew in that I need to keep tracking EVERYTHING that I eat. I am especially enjoying reading about the food studies that he has conducted and could so relate to the “popcorn” study. If there is a big tub of popcorn in front of me, I’m going to eat it whether I’m hungry or not. I also never really thought about the psychology behind taking away dirty dishes at a restaurant. I always assumed it was to keep the table tidy, but I now realize it is also to help make sure we “have room for dessert” at the end of our meal. Thank you for introducing me to this fun to read, informative book.

  7. I am so excited by this. We leave for Scotland on Friday and I’ve been fretting about how to stick with all the details of W W. After reading this, I’m going to take a true vacation from tracking and work these first 2 chapters. I just bought the e-book, will be reading on the plane!

    1. Hi Karen, Have a wonderful time in Scotland! Will be curious to hear how your vacation goes. I believe working the first 2 chapters is a great way to moderate while enjoying your vacation.

  8. In the first two chapters I have highlighted 17 passages and made a note in the margin about what action I want to take. The last sentence I highlighted was “put everything on your plate that you are going to eat.” I have been doing that since I started WW Mar 1 2017. If it is not on my plate, I don’t allow myself to do taste, licks, bites, etc. And by seeing everything at once that I am going to eat, I think my brain registers it as “oh, WOW! What a feast!”

    With 65 lb weight loss and on maintenance, I find maintenance to be its own beast. I know it is my brain that needs to be constantly reminded to change.

    I love the science behind this book.

  9. I bought the book thinking I’d read the 1-2 chapters as assigned per the 6 week challenge but I couldn’t put the book down and I’m not a reader. I’m going to try the 3 step change and see what happens. Here’s to giving a try!

    1. Hi Janet, That’s awesome. I had the same reaction to this book. It was truly life changing for me.