I woke up to find an email from the CEO of WW (WeightWatchers) in my inbox today. It announced that Weight Watchers has changed its name to simply “WW” with an exciting new mission of becoming the world’s partner in wellness, not just weight loss. Here are all the details…
Today, people everywhere truly want to get healthy, yet all the data shows that we are actually getting unhealthier. That’s the wellness paradox that we at WW want to help solve.
Earlier this year, we shared with you our purpose: We inspire healthy habits for real life. For people, families, communities, the world—for everyone. To deliver on that goal, you’re going to see us show up in different ways and different places over the coming days and weeks. You’ll notice a fresh new look in everything we do, and that’s just the beginning.
We will always have the best weight-loss program on the planet, but now we’re putting our decades of experience in behavior change to work for an even greater mission.
We are becoming the world’s partner in wellness. No matter what your goal is—to lose weight, eat healthier, move more, develop a positive mind-set, or all of the above—we will bring you science-based solutions that fit into your life.
As a reflection of our new mission, we are moving from Weight Watchers to WW —a mark that’s rooted in the familiar but reimagined to welcome everyone who seeks to be healthier, not just manage their weight.
And because we pride ourselves on offering the world’s most effective programs, we are introducing a new statement on what we deliver: Wellness that Works.™
Learn more about WW’s evolution here in this WW video:
Weight Watchers reimagined
The name WW reflects that they are becoming the world’s partner in wellness. For a long time the global leader in weight loss, now WW welcomes anyone who wants to build healthy habits—whether that means eating better, moving more, developing a positive mindset, focusing on weight…or all of the above!
WellnessWins™ Rewards Program
Introducing WellnessWins™, a new one-of-a-kind rewards program that recognizes and inspires members at every step of their wellness journey. Members earn “Wins” for their healthy habits, then redeem them for exclusive products and experiences. Delivered to their door. For free.
WW goes deeper into mindset.
WW has decades of experience in the science of behavior change, and they are using it to give people the tools they need to achieve their wellness goals. Next on the horizon: A partnership with Headspace to create custom mindfulness content that members can tap into from the WW app—anytime, anywhere.
WW inspires healthy cooking.
They are launching WW Healthy Kitchen—a line of kitchen tools and cookbooks that make it simpler and easier to eat well.
WW makes your wellness journey more delicious.
They are removing artificial sweeteners, coloring, flavoring, and preservatives from all of the food products that carry their brand.
WW does more good in the world.
The goal of WW is to democratize wellness, making it accessible to all. That’s why they believe it’s so important to create ways for underserved communities to access what they need in order to build healthy habits. Their global community impact program, WW Good, exists to bring better health to everyone, without barriers.
I’m excited to see where all these recent announcements lead.
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